In a remarkable turn of events, Cricket Australia and Star Sports, the official broadcaster of Australian Cricket in India, have reported an extraordinary surge in Indian viewership for the Men’s Big Bash League (BBL) 2023/24 and Pakistan’s tour of Australia. The recently concluded BBL 23/24 season garnered an impressive 55 million viewers on the Star Sports Network, marking a staggering 203% increase from the previous season and establishing itself as the most-watched edition in India.
Unveiling the Success of the BBL Series
Adding to this success story is the bilateral series between Australia and Pakistan, where over 9.5 million viewers tuned in for the three test matches. This represents a notable 54% increase compared to the previous Pakistan tour down under. The increased interest in Australian Cricket is attributed to the team’s successful World Cup campaign in India, creating a lasting impact on cricket enthusiasts.
Strong Endorsement from Cricket Australia CEO
Nick Hockley, the CEO of Cricket Australia, expressed not only his delight but also a sense of validation at the strong interest in Australian cricket in India. He underscored how this interest translated into significant viewing audiences on Star Sports, emphasizing the quality of cricket and the excellent coverage provided by Star Sports as instrumental factors in achieving this momentous milestone.
Positive Outlook for Future Collaborations and BBL Engagements
Looking ahead, Hockley expressed eagerness for future collaborations, particularly highlighting the upcoming five-Test Border Gavaskar Test Series against India. He shared plans to expand their localized offerings to Indian fans, promising an even more immersive and engaging experience for cricket enthusiasts in anticipation of the blockbuster season.
Star Sports’ Perspective on the Triumph
Sanjog Gupta, the Head of Sports at Disney Star, underscored the success of the collaboration, citing the growth in viewership as a testament to the compelling combination of Australian Cricket’s popularity, Star Sports’ brand equity, and the TV network’s wide distribution. Gupta also accentuated the Indian fan’s deep appreciation for quality cricket and their willingness to embrace different forms of the sport.
Ongoing BBL Broadcasts and Exciting Prospects Ahead
Star Sports continues its cricket broadcasts, currently enthralling audiences with the West Indies tour of Australia. The T20Is between Australia and West Indies are broadcast in multiple languages, including English, Hindi, Tamil, Telugu, and Kannada. Additionally, the Women’s cricket series between Australia and South Africa is captivating fans on the Star Sports Network in India, promising more cricketing action in the days to come.
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